Hi, I’m Amy, founder of Amy Eira Jewellery. (Eira is my middle name which I love and is pronounced Ay-ruh). I am happiest when I’m at my bench creating jewellery. Sometimes I have no idea what I’m going to make when I sit down, and that’s often the best thing for me. I like to let my creativity take over and see where it takes me. One of my favourite things to do is create one-off pieces using beautiful gemstones. Often it’s the case that I only have one of each of these beautiful stones and as such it makes these one-off pieces all the more precious as there is only one.
I’ve always been a creative person but along the way my creativity got lost in ‘paying the bills’ jobs. Now I find myself in a very fortunate position where I am able to run my own business and do what I love every day…
...Hand making jewellery with silver, gold and gemstones.
Over the years I have gained extensive experience and I have been very lucky in finding a mentor in a friend, Christine. She took me into her workshop and taught me how to create jewellery using a wide range of techniques, traditional and modern. I owe my practical jewellery making skills to her.
Amy Eira Jewellery is a hive of activity, a productive and skilled team who have always got many projects on the go at once. It’s a buzz to be around on a daily basis.
It’s almost impossible to think that my little biz used to be just me, my old kitchen table, some box fresh tools and a brand new apron set up in our spare bedroom.
Now we are a strong team of four, with a combined jewellery experience of 25+years between us. Chatting to clients daily about their most precious possessions in our Mill Street shop and workshop, it's honestly a pleasure to be a part of and know that our wonderful clients love to visit us as much as we love seeing them.
We have big plans for the future and I can't wait to share them all with you, and for you to be part of our journey, as so many of you have invited us along to be a small part of your journey. Allowing us to create jewellery that signifies an important moment in your life or to celebrate the lives of your loved ones.
It's an exciting time here and I'm just so grateful our lovely clients keep us so busy.
Thank you
Amy x
Amy's Journey...
2007-2010
Amy started getting creative with beaded and wire wrapped jewellery during her Fine Art degree.
2010
Selling at market stalls around south Wales, not making much money but having a great time.
2010-2014
Working jobs to pay the bills; working at an Art Gallery, teaching truck driving and a stint in Banking.
2014
Randomly asking for a job at a jewellery workshop, because life's too short to do jobs you hate. Got a job at Patrick Graham Jewellers in Ruislip, North West London. Loving life!
early 2020
Covid hit, things got serious and Amy launched her own business during lock down.
June 2020
Amy Eira Jewellery launches out into the wild and things start to take off.
DECEMBER 2020
Full time employment at Patrick Graham ends and Amy Eira Jewellery is now Amy’s full time employment.
2022
Amy and her husband Rob, and of course Jaffa, make the big move to North Devon, Bideford. Not long after, Amy starts running jewellery making workshops from various locations across North Devon with great success.
2023
Rob convinces Amy to open a jewellery shop in the heart of Bideford’s Mill street. The street of independent makers. He is of course right!
July 2023
The shop opens to the public!
2023
Our first staff member, Tegan, joins the team of one. Amy's first official employee!
2024
Our second and third team members Ruby and Eva join the team. Ruby makes stock and keeps the shop going while Eva keeps clients happy on Saturdays making stock when shes not serving.
2025
The team grows again, Imogen, a good friend and fellow jeweller joins the team and things start to take off. Imogen makes the collection pieces, is head of artistic direction and keeps the socials going. You will also find her teaching our popular PMC workshop.
2026
It's 2026, and we are now a team of four in our busy Mill street studio. Big plans and changes on the horizon and excitement is in the air. Keep your eye out for what's next.